- Encouraging Jordanians and people from the Middle East to tell their stories, thus contributing to cross-cultural understanding and enhancing freedom of expression.
- Creating educational programs for Jordanians working or aspiring to work in the film industry.
- Promoting film culture throughout Jordan, thus contributing to educating and fostering a critical mind.
- Positioning Jordan as a location for international audio-visual productions, offering great locations, creative resources, as well as technical assistance and ﬁnancial incentives.
- Offering management and support services to local and foreign productions.
- Providing work opportunities at world-class standards in all areas of cinematic art.
To build in Jordan a world-class, cutting-edge film industry where all people of the Middle East can freely make films alongside the world’s most talented artists.